Use Prime Day to Test Holiday Promotions [Video]

It’s already July and now that we’re starting the third quarter, it’s time to kick holiday planning into high gear. We recently attended IRCE in Chicago, a conference packed with merchants of every size.

One great tip we picked up is something you can use now. Unless you’ve been living under a rock, you know that Amazon Prime Day happens next week. Use Prime Day – or “Christmas in July” promotions – to test out sales strategies for fourth quarter holiday sales.  Take advantage of the spike in traffic and competition for keywords to see what might work for you in November and December.

Find a strategy that works for you in Q3? Double down in Q4 to increase holiday sales.