In the mid 90s, SitStay.com launched as one of the earliest pet stores selling online. As the market and technology has evolved, so has their business. After twenty years of selling online, SitStay embarked on a multi-year strategic restructuring process.
In March 2015, SitStay began manufacturing a private label coconut oil called “Natural Doggie.” Demand for the product increased after SitStay began creating some original content on their blog and via email around the benefits the product for dogs. To their amazement, the product took off extremely quickly. The orders for the new product quickly followed in large quantities.
A major step in the restructuring process included a migration from BigCommerce to Shopify. In addition to the store replatforming, SitStay began handling inventory housing in-house and integrated fulfillment into their day-to-day operations.
Being on modern ecommerce platforms such as BigCommerce and Shopify provided SitStay with access to the app store, where CEO Jill Liliedahl discovered Inventory Planner. Prior to Inventory Planner, Jill says there were a lot of manual processes within the internal inventory management process. Periodically, the staff would browse the aisles in the warehouse to check stock outs and surplus of inventory. This process consumed valuable time and resources that could have been used elsewhere to scale the business. She knew that if they were to move forward successfully, they would have to change these antiquated procedures.
As familiarity with the capabilities of Inventory Planner increased, it quickly became an integral part of SitStay’s operations. Now able to reference the replenishment report on demand, Jill and her team can reinvest the hours spent in the warehouse. When it comes time to reorder, they simply run the purchase order generator and the newly established cycle of efficiency repeats itself. Inventory Planner has also helped with platform limitations, like the COGS report, which is not currently core feature of Shopify.
Today, Inventory Planner has become critical spoke in the hub of their operations. Between their private label and purchasing from distributors, the ability to forecast has helped improve every aspect of their business that was once a mystery.
In addition to helping on the backend of the business, Inventory Planner is also used to help SitStay make informed, data driven decisions about which items to promote or markdown. This longitudinal data, including inventory performance, turnover, and historical stock is now easily accessible and in real time via the store sync function.
As SitStay looks toward expanding their business with a brick and mortar location, being able to manage inventory efficiently and effectively will only become that much more critical to ensure their continued success.
As familiarity with the capabilities of Inventory Planner increased, it quickly became an integral part of SitStay’s operations. Now able to reference the replenishment report on demand, Jill and her team can reinvest the hours spent in the warehouse.
In addition to helping on the backend of the business, Inventory Planner is also used to help SitStay make informed, data driven decisions about which items to promote or markdown.